![]() Panerai Radiomir, is known for having been the very first underwater military watch ever made, and the luminescent material on the dial made Panerai an excellent choice for the Italian navy’s frogmen when reading the time in murky waters. Originally an Italian brand and watchmaker, Panerai is today Swiss owned and relies entirely on Swiss movements. Nowadays Panerai is owned by Richemont Group. Originally Italian since 1860 – Swiss since 1997.Įstablished in 1860 by Giovanni Panerai in Florence, Italy. Market presence/Market share/Market dominance (Yes – very large market presence).General in-house production (meaning every aspect of the manufacture is in-house) (No).Impact on watchmaking history and modern culture (Limited – except for some iconic dress watch designs).Pioneering spirit and innovations (Very limited).Whether or not the brand is a fully independent watchmaker (No – not independent.Reputation/status/prestige (Yes – highly considered & very famous).Limited supply – large demand (No – large scale production & large supply). ![]() Cartier relies heavily on ETA movements (manufactured by Swatch Group) but does make their own movements as well.Ĭartier is famous for collections such as Tank, Calibre de Cartier, Pasha and Santos de Cartier. Cartier is one of the most famous and respected brands today in the luxury watch market. Cartier is a world known jeweller that offers you exquisitely made luxury jewelry and watches. Nowadays Cartier is owned by Richemont Group.Ĭartier didn’t invent the concept of the wristwatch, but it was Cartier that gave the wristwatch a universal appeal – the brand made it fashionable to wear the watch on your wrist.įounded as a French luxury jewelry brand adapted to the tastes of the French aristocracy and social and financial elite of Paris, Cartier is today Swiss owned and relies solely and entirely on Swiss movements, which would make today Cartier a Swiss brand. Originally a French brand, Cartier of today should be considered to be a Swiss brand, since Cartier is Swiss made and Swiss owned.Įstablished in 1847 by Louis-François Cartier in Paris, France. Present-day country of origin: Switzerland.Ĭartier started as a French luxury jeweler That’s why criteria 2 and criteria 14 are mutually exclusive and cannot be applied to one and the same brand.
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